Brand Anatomy

Brand Anatomy

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Wordmark

The geometric humanism of the modern Europa typeface illustrates my brand through its characterful roughness and expressive simplicity. While prioritizing legibility, I adjusted the letter tracking for a more liberal and airy dynamic that emphasizes clarity and my use of forest green.

 
 
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Personal Logo

Geometric shapes build the abstract representation of the “M” logo. While simplistic and playful, the rudimentary geometry hints at my brand’s analytical and design sides.

 
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Color Palette and Templates

Utilizing my wordmark and logo, I created a resume template and business card that best fits my brand image of expressive simplicity. The color palette is a comforting grayscale with the addition of a punchy, rich forest green representing my continuous growth in learning and exploring. The photos selected for my website emphasize these design standards.